Viral Marketing

Viral Marketing “It’s gone viral”! Wow, when we hear that about a campaign we know it’s often mission accomplished. Going viral, it’s a phrase that gets banded about more frequently now than ever, but what does it really mean to go viral online? In essence the saying is pertaining to or involving the spreading of

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Think Digital with Local Media

Think Digital with Local Media Many small and medium sized local businesses are consumed with the desire and apparent need to ‘get to the top of Google’. This attitude is driven by the domination of Google for online search. Understandable, when you consider that¬†Google (as at June 2014) has an 89.27* percentage share of the

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What is Affiliate Marketing?

What is Affiliate Marketing? It’s not a subject that pops up particularly frequently in eapb client meetings, but occasionally we are asked the question: What is affiliate marketing? This popular form of performance based Internet marketing brings together the merchant and the affiliate in a mutually beneficial online partnership. The affiliate makes money referring people

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Building Your Brand Online

Building Your Brand Online For your brand to succeed on the Internet in the long term, it is clear that strong brand-building skills are going to be required to survive and prosper. It is a question that is asked every day across the globe, from the largest of multinationals to the small local business: “How

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NAP Citations for Increased Internet Visibility

The Benefits of NAP Citations The most successful companies, regardless of industry, size or location, are most often the ones who either get found first, or are the default choice for people (customers) as their first port of call when they require a particular product or service. If we take the case of Amazon –

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The Dawn of Interactive Marketing

The Dawn of Interactive Marketing What do we mean by the term interactive marketing? Well, let’s first start with a definition: *Definition –¬†Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. This area of marketing has grown significantly and rapidly over the last 10-15

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Your Brand – The Religion

Brand Religion A brand is fundamentally a promise, both rational (quantitative) and emotional (qualitative). But a promise is only valid if delivered from a sound person, a solid individual. If a person keeps changing, or the promise keeps changing, then there is no value in either. Building a brand that will stand the test of

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