Proximity Marketing

Bluetooth or Proximity Marketing First of all a definition of what is commonly referred to as Bluetooth or Proximity marketing: ‘The localised wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so’. The

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Business Directory Listings

Business Directory Listings The evolution of search engine optimisation and in particular link building has taken a number of 90 degree turns over the last 2 or 3 years. There was a time in the not too distant past when many businesses and digital marketing agencies were shall we say ‘overly keen’ on submitting businesses

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Think Digital with Local Media

Think Digital with Local Media Many small and medium sized local businesses are consumed with the desire and apparent need to ‘get to the top of Google’. This attitude is driven by the domination of Google for online search. Understandable, when you consider that Google (as at June 2014) has an 89.27* percentage share of the

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NAP Citations for Increased Internet Visibility

The Benefits of NAP Citations The most successful companies, regardless of industry, size or location, are most often the ones who either get found first, or are the default choice for people (customers) as their first port of call when they require a particular product or service. If we take the case of Amazon –

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Restaurant Marketing – Visibility, Differentiation and Recommendation

Restaurant Marketing The idea for this post actually came to us before our previous blog on Local Business Marketing! Well, we’re delighted we can now include it as a starter for ten in our promise to blog about successful marketing strategies and ideas relevant to specific industries, sectors and business types!! As a company with

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Successful Local Business Marketing

Successful Local Business Marketing This article kick starts a new series of blog posts we will be making over the coming weeks on the subject of successful local business marketing. These posts will be an informative combination and mix of the Who; What; When; Where; and Why, tips, tools and resources you can utilise, and

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