Viral Marketing

Viral Marketing “It’s gone viral”! Wow, when we hear that about a campaign we know it’s often mission accomplished. Going viral, it’s a phrase that gets banded about more frequently now than ever, but what does it really mean to go viral online? In essence the saying is pertaining to or involving the spreading of

read more

Think Digital with Local Media

Think Digital with Local Media Many small and medium sized local businesses are consumed with the desire and apparent need to ‘get to the top of Google’. This attitude is driven by the domination of Google for online search. Understandable, when you consider that Google (as at June 2014) has an 89.27* percentage share of the

read more

Building Your Brand Online

Building Your Brand Online For your brand to succeed on the Internet in the long term, it is clear that strong brand-building skills are going to be required to survive and prosper. It is a question that is asked every day across the globe, from the largest of multinationals to the small local business: “How

read more

NAP Citations for Increased Internet Visibility

The Benefits of NAP Citations The most successful companies, regardless of industry, size or location, are most often the ones who either get found first, or are the default choice for people (customers) as their first port of call when they require a particular product or service. If we take the case of Amazon –

read more

Content Marketing : How Much? – How Often?

Content Marketing With recent Google algorithm updates seemingly focusing on and promoting the thesis that: Good, regular content = higher SERPS rankings, we have witnessed a wash of banal content and ultra-frequent online posting(s) from big multinationals through to your small, local business. Whilst as a marketing company we agree that new, well written content

read more