by Paul Brewster | Oct 2, 2014 | Search Engine Optimisation (SEO), Small Business
Small Business SEO The object of this article on the subject of small business SEO is not to delve into the complexities of search engine optimisation, but more to provide a ‘starter for 10’, for those business owners looking to get one step ahead of their...
by Paul Brewster | Sep 19, 2014 | Digital Marketing, Internet Marketing, Online Marketing, Viral Marketing
Viral Marketing “It’s gone viral”! Wow, when we hear that about a campaign we know it’s often mission accomplished. Going viral, it’s a phrase that gets banded about more frequently now than ever, but what does it really mean to go viral...
by Paul Brewster | Sep 15, 2014 | Local Marketing, Mobile Marketing
Bluetooth or Proximity Marketing First of all a definition of what is commonly referred to as Bluetooth or Proximity marketing: ‘The localised wireless distribution of advertising content associated with a particular place. Transmissions can be received by...
by Paul Brewster | Sep 6, 2014 | Ecommerce, Mobile Marketing, Online Retailing
M-Retailing What is fast becoming known as m-retailing will likely become the next BIG power play for many online retailers and businesses who sell goods and services on the Internet. With the seemingly never ending upward curve of smartphone and tablet usage across...
by Paul Brewster | Sep 1, 2014 | Ecommerce, Online Retailing
Successful Retailing Online The rapid pace of change in the UK retail sector is frightening. Retailing online is no different and brings into sharp focus the importance of pursuing a joined-up approach to your digital marketing in order to meet the needs and...
