Author archives: Paul Brewster

Paul Brewster is fast rising to prominence as a leading UK marketing consultant and SEO expert. A rich background of experience both in education, large corporates and small business has provided Paul with the ideal knowledge base to deliver outstanding results across all sectors.

https://www.eapbmarketing.co.uk

Small Business SEO

Small Business SEO The object of this article on the subject of small business SEO is not to delve into the complexities of search engine optimisation, but more to provide a ‘starter for 10’, for those business owners looking to get one step ahead of their local competition! For many small businesses the rewards for

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Viral Marketing

Viral Marketing “It’s gone viral”! Wow, when we hear that about a campaign we know it’s often mission accomplished. Going viral, it’s a phrase that gets banded about more frequently now than ever, but what does it really mean to go viral online? In essence the saying is pertaining to or involving the spreading of

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Proximity Marketing

Bluetooth or Proximity Marketing First of all a definition of what is commonly referred to as Bluetooth or Proximity marketing: ‘The localised wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so’. The

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M-Retailing

M-Retailing What is fast becoming known as m-retailing will likely become the next BIG power play for many online retailers and businesses who sell goods and services on the Internet. With the seemingly never ending upward curve of smartphone and tablet usage across the globe, the ability to sell effectively and efficiently on the mobile

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Retailing Online

Successful Retailing Online The rapid pace of change in the UK retail sector is frightening. Retailing online is no different and brings into sharp focus the importance of pursuing a joined-up approach to your digital marketing in order to meet the needs and expectations of your customers. The keys to successful online retailing are simple

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CMS Website Builder

CMS Website Builder There are thousands of companies out there who are now beginning to realise that their original website design has run its course and is in need of replacing with a more flexible and contemporary approach utilising a reputable CMS website builder. A content management system or CMS is basically a fully featured

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HTTPS Secure Website

HTTPS – Secure Website A timely (see below) post but one which had been in the eapb blog pipeline for a number of months! The advantages and potential disadvantages of making you website secure. Google to Give Secure Sites a Ranking Boost We were very interested to read over the last 24 hours that Google

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Mobile First Marketing

Mobile First Marketing Over the past couple of years you may have heard the term ‘mobile first marketing’ batted around at various seminars, networking events and the like. Whilst the phrase in itself explains much there are many small business owners who are becoming increasingly confused about how to implement a successful mobile first strategy.

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Business Directory Listings

Business Directory Listings The evolution of search engine optimisation and in particular link building has taken a number of 90 degree turns over the last 2 or 3 years. There was a time in the not too distant past when many businesses and digital marketing agencies were shall we say ‘overly keen’ on submitting businesses

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SEO Agency – Good to Great

SEO Agency – Good to Great I have deliberately chosen the above image – not because it’s trying to tell readers that eapb can ‘get you to the top of Google FASTER THAN ANYONE ELSE’, but rather because it illustrates the main thrust of this article! Borrowing a term coined, in the context of business,

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