Contact: Paul Brewster, eapb Marketing Consultancy
Phone: 07917 875197
Google’s Penguin Dents Small Business Profits
Google’s latest update plays havoc with online earnings.
Over the last couple of months SME’s across the South have seen the number of Google visitors to their website diminish. In some instances, website referrals from Google have literally fallen off a cliff!
May 22nd, 2013 was a black day for many business owners who have built healthy profits on the back of Google web traffic. Dubbed Penguin 2.0, this latest Google algorithm update was done with a single goal in mind: to serve up better, more relevant search results to people using Google.
Of the three leading search engines Google; Bing; and Yahoo, Google has always been at the forefront of working tirelessly to weed out web spam. Unfortunately for some business owners many of the search engine optimisation (SEO) techniques they have employed to rank higher in Google, are now counter-productive.
The Google Penguin updates focus on the problem of unnatural, manipulative inbound website link profiles (i.e. links pointing to your business website from irrelevant or low quality sites). What makes a bad link profile? Google focused on links that were:
• Coming from poor quality sites
• On sites that aren’t topically relevant to your niche or business
• Paid links
• Keyword rich links
• Links where the anchor text is overly optimized (i.e., exact-match anchor text).
Leading SEO consultant Paul Brewster explains that recovering from Penguin 2.0 is about three key elements:
- Positioning your website as an authority. You can associate your content with your Google+ profile.
- Determine which inbound website links are low quality – Get those links removed.
- Social shares. Marketing by conversations. Facebook Post and Tweet regularly about your business!