by Paul Brewster | Apr 23, 2014 | Marketing Strategy, Relationship Marketing
Start with the Customer and Work Backwards? Successful marketing strategy. Should it ‘always’ start with the customer and work backwards? In the 21st century and amidst the burgeoning digital age it’s a question which arises many times, every day, in...
by Paul Brewster | Mar 1, 2014 | Branding, Corporate Identity, eapb Company, Internet Marketing, Marketing Strategy
Brand Religion A brand is fundamentally a promise, both rational (quantitative) and emotional (qualitative). But a promise is only valid if delivered from a sound person, a solid individual. If a person keeps changing, or the promise keeps changing, then there is no...