SEO = Relevance and Reputation

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SEO - Relevance and Reputation

SEO = Relevance and Reputation

SEO = Relevance and Reputation
The last 18 months have seen a great deal of debate and discussion about search engine optimisation (SEO). What works, what doesn’t work etc., etc.?  We have witnessed many old school agencies finding themselves, and their clients, in deep water through overly aggressive paid link building, guest blogging and other low-grade SEO techniques.

So, with all this recent thrashing about by so-called industry experts, what has been the conclusion of what works in SEO? What is the secret search engine optimisation formula?  Simple answer: There is NO secret formula. There never was. A great and sadly potentially last (SEO) post, by SEO expert Jill Whalen makes this point.

I liken this constant chase for a short-cut; a quick fix; a follow the herd mentality, to the many amateur investors who assiduously follow investor forums on the Internet, like this one. It’s like that children’s TV show, hosted by the sadly departed Mike Reid: Runaround. Think – ‘The blind leading the blind’. What has transpired over the last 10 years in the world of SEO isn’t too dissimilar. When one apparent SEO expert came to a conclusion about what Google wanted many jumped on the same band-wagon(s), extolling the virtues of this or that new ‘thing that we must be doing to rank highly’ to their eager clients.

What Google wanted, wants and has always wanted is that web masters, business owners and SEO gurus design their (clients) websites as best they can, NOT for Google but for their users – the searcher. Taking this approach will always succeed in the long term. It is SEO driven by Relevance and Reputation which will increase visibility and drive online conversion rates for your product or service.

As a company we are passionate about doing the right things, over a sustained period of time. We don’t do ‘SEO tricks’, or quick fixes. And, out of interest, none of our team trawl around investor forums populated by people who mostly don’t know what they are talking about!  In summary our take on effective SEO is three-fold. Always has been; always will be:

  1. Design client SEO strategies, programs and tactics with the user – the searcher – at the centre (NOT Google).
  2. Always drive the two key objectives: 1. Relevance 2. Reputation.
  3. Sustained effort – Perseverence. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” Steve Jobs.


Paul Brewster
, February 2014.