Proximity Marketing

Bluetooth or Proximity Marketing First of all a definition of what is commonly referred to as Bluetooth or Proximity marketing: ‘The localised wireless distribution of advertising content associated with a particular place. Transmissions can be received by...

M-Retailing

M-Retailing What is fast becoming known as m-retailing will likely become the next BIG power play for many online retailers and businesses who sell goods and services on the Internet. With the seemingly never ending upward curve of smartphone and tablet usage across...

Mobile First Marketing

Mobile First Marketing Over the past couple of years you may have heard the term ‘mobile first marketing’ batted around at various seminars, networking events and the like. Whilst the phrase in itself explains much there are many small business owners who...