by Paul Brewster | Mar 27, 2014 | Branding, Corporate Identity, eapb Company, Logo Design
Corporate Identity Let’s start with a succinct definition*. ‘A corporate identity is the overall image of a corporation or firm or business in the minds of diverse public’s, such as customers and investors and employees. It is a primary task of the...
by Paul Brewster | Mar 1, 2014 | Branding, Corporate Identity, eapb Company, Internet Marketing, Marketing Strategy
Brand Religion A brand is fundamentally a promise, both rational (quantitative) and emotional (qualitative). But a promise is only valid if delivered from a sound person, a solid individual. If a person keeps changing, or the promise keeps changing, then there is no...