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It All Starts With The Customer?

Start with the Customer and Work Backwards? Successful marketing strategy. Should it ‘always’ start with the customer and work backwards? In the 21st century and amidst the burgeoning digital age it’s a question which arises many times, every day, in companies, large and small, across the globe. For many years now we have known the

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Your Brand – The Religion

Brand Religion A brand is fundamentally a promise, both rational (quantitative) and emotional (qualitative). But a promise is only valid if delivered from a sound person, a solid individual. If a person keeps changing, or the promise keeps changing, then there is no value in either. Building a brand that will stand the test of

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