‘How to Create Good Conversation’? It’s a good question.
If the conversation starts with a visit to your company website – then please tell me who you are? what your name is? Who is the team behind the business? So I know who it is I am trusting with my £20,000 investment in a new kitchen/windows/conservatory etc..!
I want to BUY from YOU!
So many SME’s deliver these banal websites – with not a name anywhere to be found on the website.
In tough economic times, where differentiation is TOUGH. Remember, whilst it is increasingly difficult to find difference in what you do.
THERE IS ALWAYS DIFFERENTIATION IN WHO YOU ARE.
Paul Brewster. MD, eapb Marketing Consultancy.