Successful Dynamic Remarketing
A form of digital marketing which is growing quickly is dynamic remarketing. Statistically 98% of visitors to your website will NOT initially buy from you. These potential customers are then left to simply wander off into the hands of your competitors.
Most visitors to a website will never leave any clue as to who they are or what they were potentially interested in! They won’t leave their e-mail address or any other form of contact information for you to follow-up. Research has shown that it takes on average seven points of contact before you will make a sale to an individual for your product or service.
Display remarketing is a great way to catch those users who visited your site, but didn’t for whatever reason convert. So how does it work? Re-targeting works by keeping track of people who visit your site and displaying your re-targeting ads to them as they visit other sites on the Internet.
Every single person who visits your website will get a cookie placed on their computer. You are then able to follow up with targeted adverts to those individuals for a specific period of time after they have clicked out of your site.
You may well have noticed this type of display advertising if you have been on Amazon and viewed, for example a particular DVD. You can often then see how that specific DVD title then follows you around the web when you land on other sites, completely unconnected to Amazon.
For many SME’s and larger businesses being successful with their digital marketing is not just about visibility but also crucially about converting as many of those unique visitors to contacts and then customers. It may quite often be the case that just as a visitor to your website is in the middle of making contact with you, they may be called away from their computer and never get around to sending you that e-mail. And critically you never get to make that SALE!!
Google AdWords Remarketing
From your Google Account you can set-up, create and manage an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who have previously visited these pages as they browse sites across the Google Display Network.
Google Dynamic Remarketing was rolled out by Google in June 2013, enabling retargeting specific to user search available to retailers of all sizes. The technology enables you to automatically create beautiful customised adverts that connect with shoppers by reminding them of items they’ve seen or bought in the past on your site and suggesting other products they might like. Our experience suggests that it has quickly become mass market for all sized retailers to use.
We are seeing some great results and would, without hesitation encourage all retailers to use it.
eapb Sussex and London agency offer a free, no obligation consultation and business review to anyone wanting to know more about our dynamic remarketing services. We’d be delighted to talk you through the entire process, covering everything you need to know, in plain and simple English. Contact us today! We are a results-driven company.