Bluetooth or Proximity Marketing First of all a definition of what is commonly referred to as Bluetooth or Proximity marketing: ‘The localised wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so’. The
M-Retailing What is fast becoming known as m-retailing will likely become the next BIG power play for many online retailers and businesses who sell goods and services on the Internet. With the seemingly never ending upward curve of smartphone and tablet usage across the globe, the ability to sell effectively and efficiently on the mobile
Mobile First Marketing Over the past couple of years you may have heard the term ‘mobile first marketing’ batted around at various seminars, networking events and the like. Whilst the phrase in itself explains much there are many small business owners who are becoming increasingly confused about how to implement a successful mobile first strategy.
Website Cards – Are They the Future of the Web? You may not have heard of website cards, but you almost certainly would have seen and engaged with them as you browsed the Internet. As a leading digital marketing agency eapb spend many hours of our time helping other businesses maximise their web presence, visibility,
The Importance of (Website) Page Load Speed for SEO Search engine optimisation or SEO for short has the objective of improving the ranking or visibility of a website/page in the organic listings of major search engines such as Google and Bing. Most of the SEO industry is constantly on the half-turn looking for the next
Mobile Ordering Service – Food and Drink I’ve experienced it. So, probably have you: Trying to order goods or services when you are on the move is often a pain in the proverbial. Trying to speak and order over the phone whilst on the go is very often a frustrating experience. Either you can’t hear