0800 644 4144 | 07917 875197

Think Digital with Local Media

Think Digital with Local Media Many small and medium sized local businesses are consumed with the desire and apparent need to ‘get to the top of Google’. This attitude is driven by the domination of Google for online search. Understandable, when you consider that Google (as at June 2014) has an 89.27* percentage share of the

read more

What is Affiliate Marketing?

What is Affiliate Marketing? It’s not a subject that pops up particularly frequently in eapb client meetings, but occasionally we are asked the question: What is affiliate marketing? This popular form of performance based Internet marketing brings together the merchant and the affiliate in a mutually beneficial online partnership. The affiliate makes money referring people

read more

The Dawn of Interactive Marketing

The Dawn of Interactive Marketing What do we mean by the term interactive marketing? Well, let’s first start with a definition: *Definition – Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. This area of marketing has grown significantly and rapidly over the last 10-15

read more

Your Brand – The Religion

Brand Religion A brand is fundamentally a promise, both rational (quantitative) and emotional (qualitative). But a promise is only valid if delivered from a sound person, a solid individual. If a person keeps changing, or the promise keeps changing, then there is no value in either. Building a brand that will stand the test of

read more