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Start Point: Corporate Logo Re-Design

Corporate Identity Let’s start with a succinct definition*. ‘A corporate identity is the overall image of a corporation or firm or business in the minds of diverse public’s, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and

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Your Brand – The Religion

Brand Religion A brand is fundamentally a promise, both rational (quantitative) and emotional (qualitative). But a promise is only valid if delivered from a sound person, a solid individual. If a person keeps changing, or the promise keeps changing, then there is no value in either. Building a brand that will stand the test of

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