Start with the Customer and Work Backwards? Successful marketing strategy. Should it ‘always’ start with the customer and work backwards? In the 21st century and amidst the burgeoning digital age it’s a question which arises many times, every day, in companies, large and small, across the globe. For many years now we have known the
Great Website Design Every day millions of individuals search online looking for the right business to connect with. Every day there are millions of companies and individuals across the globe who are seeking new customers to help grow their business. At some point the two will meet. This point of first contact is often the
The Benefits of NAP Citations The most successful companies, regardless of industry, size or location, are most often the ones who either get found first, or are the default choice for people (customers) as their first port of call when they require a particular product or service. If we take the case of Amazon –
Corporate Identity Let’s start with a succinct definition*. ‘A corporate identity is the overall image of a corporation or firm or business in the minds of diverse public’s, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and
SEO Success Tools You’ve heard the saying, ‘A poor craftsman blames his tools‘. Well, for eapb and in much of what we do it’s ‘the knowledge and experience we have, partnered with the SEO tools that we use‘, that enables us to help our clients stand out from their competition. So WE know about search
Restaurant Marketing The idea for this post actually came to us before our previous blog on Local Business Marketing! Well, we’re delighted we can now include it as a starter for ten in our promise to blog about successful marketing strategies and ideas relevant to specific industries, sectors and business types!! As a company with
Successful Local Business Marketing This article kick starts a new series of blog posts we will be making over the coming weeks on the subject of successful local business marketing. These posts will be an informative combination and mix of the Who; What; When; Where; and Why, tips, tools and resources you can utilise, and
The Dawn of Interactive Marketing What do we mean by the term interactive marketing? Well, let’s first start with a definition: *Definition – Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. This area of marketing has grown significantly and rapidly over the last 10-15
Brand Religion A brand is fundamentally a promise, both rational (quantitative) and emotional (qualitative). But a promise is only valid if delivered from a sound person, a solid individual. If a person keeps changing, or the promise keeps changing, then there is no value in either. Building a brand that will stand the test of
Gatwick Diamond Expo 2014 We are pleased to announce that Paul Brewster from eapb will attending the 2014 Gatwick Diamond Expo, held at K2 Leisure Centre in Crawley, West Sussex. Supported by Crawley Borough Council, Gatwick Diamond Business, BNI Sussex and the local Chambers of Commerce, Gatwick Diamond Expo is sure to become a regular feature