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Author archives: Paul Brewster

Paul Brewster is fast rising to prominence as a leading UK marketing consultant and SEO expert. A rich background of experience both in education, large corporates and small business has provided Paul with the ideal knowledge base to deliver outstanding results across all sectors.


It All Starts With The Customer?

Start with the Customer and Work Backwards? Successful marketing strategy. Should it ‘always’ start with the customer and work backwards? In the 21st century and amidst the burgeoning digital age it’s a question which arises many times, every day, in companies, large and small, across the globe. For many years now we have known the

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Start Point: Corporate Logo Re-Design

Corporate Identity Let’s start with a succinct definition*. ‘A corporate identity is the overall image of a corporation or firm or business in the minds of diverse public’s, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and

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SEO Success Tools

SEO Success Tools You’ve heard the saying, ‘A poor craftsman blames his tools‘. Well, for eapb and in much of what we do it’s ‘the knowledge and experience we have, partnered with the SEO tools that we use‘, that enables us to help our clients stand out from their competition. So WE know about search

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Restaurant Marketing – Visibility, Differentiation and Recommendation

Restaurant Marketing The idea for this post actually came to us before our previous blog on Local Business Marketing! Well, we’re delighted we can now include it as a starter for ten in our promise to blog about successful marketing strategies and ideas relevant to specific industries, sectors and business types!! As a company with

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The Dawn of Interactive Marketing

The Dawn of Interactive Marketing What do we mean by the term interactive marketing? Well, let’s first start with a definition: *Definition –¬†Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. This area of marketing has grown significantly and rapidly over the last 10-15

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Your Brand – The Religion

Brand Religion A brand is fundamentally a promise, both rational (quantitative) and emotional (qualitative). But a promise is only valid if delivered from a sound person, a solid individual. If a person keeps changing, or the promise keeps changing, then there is no value in either. Building a brand that will stand the test of

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