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Author archives: Paul Brewster

Paul Brewster is fast rising to prominence as a leading UK marketing consultant and SEO expert. A rich background of experience both in education, large corporates and small business has provided Paul with the ideal knowledge base to deliver outstanding results across all sectors.

http://www.eapbmarketing.co.uk

Think Digital with Local Media

Think Digital with Local Media Many small and medium sized local businesses are consumed with the desire and apparent need to ‘get to the top of Google’. This attitude is driven by the domination of Google for online search. Understandable, when you consider that¬†Google (as at June 2014) has an 89.27* percentage share of the

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The Importance of Internal Linking

Internal Linking Within Your Website I’m sure like you, we also have been reading a great deal about link building and acquiring incoming website links to drive higher rankings in the search engine organic listings. We also read more than ever now about the importance of fresh content for search engine optimisation (SEO). Yes, fresh

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What is Affiliate Marketing?

What is Affiliate Marketing? It’s not a subject that pops up particularly frequently in eapb client meetings, but occasionally we are asked the question: What is affiliate marketing? This popular form of performance based Internet marketing brings together the merchant and the affiliate in a mutually beneficial online partnership. The affiliate makes money referring people

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Website Page Load Speed for SEO

The Importance of (Website) Page Load Speed for SEO Search engine optimisation or SEO for short has the objective of improving the ranking or visibility of a website/page in the organic listings of major search engines such as Google and Bing. Most of the SEO industry is constantly on the half-turn looking for the next

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Online Reputation Management

Online Reputation Management The growth of the Internet has spawned many different types of businesses over the last 20 years. We now have a proliferation of digital marketing agencies, SEO companies, social media agencies and organisations that specialise in online reputation management. First we must ask the following question: Q. ‘What is online reputation management?’

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